West Brom close on £7m Long
West Brom are poised to smash their transfer record to sign Reading striker Shane Long.
The Baggies have held talks with Long's advisors over the weekend and are close to agreeing a fee of between £6 million and £7m.
It would surpass the £4.7m Albion paid Real Mallorca for Spanish midfielder Borja Valero three years ago.
West Brom's desire for a new striker is even more pressing as last season's leading scorer, Peter Odemwingie, is battling to overcome an ankle problem.
Hodgson has been pursuing Long all summer after the 24-year-old scored 25 goals last season for Reading.
Championship side West Ham last month failed with a bid thought to total around £7m with add-ons but the Royals are believed to have told Long he can join a top-flight side if the price is right. Long has also been linked with Everton and Newcastle.