Eurosport scoops silver awards at prestigious PromaxBDA Summit
Eurosport's rebranding campaign in April has been awarded silver in the "Best TV/Video Campaign" international category at last night's gala PromaxBDA Sports Media Marketing Summit in New York.
The "All Sports. All Emotions" campaign featured six idents, produced in collaboration with Massive Music and Les Télécréateurs, each showing the key emotions triggered while watching live sport.
Eurosport also won silver for its “Home Sweet Home of Motorbikes” promo in the “Best Use Of Design” international category. In the national categories British Eurosport took bronze for its WTA Toronto promo in the “Best Sports Promo (Clip-Based)”.
"We are delighted Eurosport has been recognized on such an international level at the PromaxBDA Summit, for our teams worked extremely hard on our rebranding initiative," said Laurent-Eric Le Lay, Eurosport Chairman & CEO. "The aim of our campaign and idents was to position Eurosport as a leading provider of live sports and highlight our continued expansion as a global media group."
Eurosport's rebranding campaign was introduced across all Eurosport territories, from Europe and the MENA to Asia-Pacific, and was intended to position Eurosport as a modern, multi-media, multi-market platform with a mission to offer the best live sports media experience to fans everywhere, placing them at the heart of the action.
The campaign featured TV, print, web and mobile advertising, PR, a dedicated micro-site, consumer competition, music downloads, and viral and social media activation with blogger outreach.